The fact that the mobile phone industry is getting saturated is no longer news. The flagship segment of the market has almost stagnated and even started to decline, and unless you are Apple or Samsung as a mobile phone company you would probably not be happy right now. Therefore the emerging market segment of the mobile phone industry is becoming more and more crucial.
Therefore Alphabet, the part company of Google, may be following the lead of Samsung, Apple, and other smartphone manufacturers. The tech giant is rumored to be developing a mid-range Pixel smartphone specifically for emerging markets like India. Alphabet’s latest move is a no-brainer: India is the second-largest smartphone market in the world in terms of the total number of users. While the country means big opportunity for any device manufacturer, the majority of smartphones sold in India fall firmly into budget and mid-range territory. Since the country has a per capita income of only $1,670, many Indians opt-out of purchasing flagship devices like the Pixel 2 or Samsung Galaxy S9.
While there are not a lot of details on the rumored mid-range Pixel, Rumours does suggest we will see the device in July or August. The same story states third-generation Pixel smartphones will likely be released around November.
In addition to a mid-range Pixel, it looks as if Google may release a slew of products to India and other emerging markets throughout the year. Also, the company wants to aggressively pursue these emerging markets and plans to release its Pixelbook, Google Home, Google Home Mini, and a number of other Nest-branded home automation products throughout the year. The company will reportedly aggressively price its items to compete directly with Amazon, Samsung, and other manufacturers that are already established in the region.
So it is not just people living in San Francisco or New York that Google intends to market its flagship products too,even if you live in Mumbai or Bombay, you are also welcome. That is nice for us all.