Facebook is changing its Newfeed, sadly less news for you.

We all know that the Facebook news feed reaches more people in the world than any newspaper or traditional media organization. Thus the way information is ranked and displayed there can significantly alter the media landscape of the world.

Facebook is changing its Newfeed, sadly less news for you.

Therefore while Facebook is in the advertising business, just like Google, it sells your information to relevant companies, who then buy space in your news feed to sell you ads. But Facebook wants to change that.

Facebook wants your space to now be filled the more with information from your family and friends, rather than mammoth news from companies and brands.

This is mainly because Facebook has noticed that it is becoming more of a marketplace, than a place to connect with family and friends.

People are posting less and less about themselves which leads to a situation called "context collapse" whereby Facebook knows little and little about people, thus can not sell enough information to companies which can help them sell ads. 

A sort of catch 22 situation. Also, Facebook has been affected by various issues which mostly allege that the company is being used to influence more and more real life situations with ever increasing consequences. 

A prime example is the fact that the company sold ad space to Russian companies which then went on spew false information about Hilary Clinton and Canvass support for Donald Trump in key swing states and areas. All this was done subtly. Online. On Facebook.

In Facebook own words, "With this update, we will also prioritise posts that spark conversations and meaningful interactions between people, To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed.

 These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to – whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion."

While this is good news for us, what do you think about Facebook? Is it still fun and engaging? or does it need to change for the better? Or can you less be bothered, and you are keeping on enjoying your Facebook? Let us know more in the comments section below. Thank you.

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