Analysts also feel that Apple has "over-exploited the goodwill of its customers" and has "repeatedly disillusioned its advocates with tweaks when material changes were expected." This is simply referring to the less-intuitive changes Apple introduced to its iPhone range of smartphones.
|Sorry Apple fans|
|Google fans be like...|
It's rather appalling that new brands like the OnePlus, Meizu, Xiaomi and other Chinese startups now have high stakes in the smartphone industry in terms of widespread popularity over a short time due to their price integrity and innovative spirits.